Creating a web page
Let’s image two scenarios: Company A and company B. They both need a website. Company A decides to go with a new web developer to save money. The bottom line in a business is very important after all, and saving money is beneficial. You can’t blame a business owner for wanting to be frugal, but let’s continue. So this web designer that company A chooses is small time company, perhaps a single individual who creates websites in his spare time. He could be very good indeed, there is no doubt that a person can reach such potential but a single person can only do so much.
Company B decided to go with an established web design studio with an extensive portfolio. They are more expensive than the previous guy, but they are also more experienced and have greater resources at their disposal to create a high end website design.
So both companies get their websites and continue on with their business plan. Let’s see what happens next.
Company A now has saved some money which they can use towards marketing, or more equipment. This is obviously a benefit and while it’s good short term, there is a problem. The quality of the website isn’t that good and most unfortunately the website doesn’t seem to communicate the right message to the target market. While the short term marketing boost given by the savings brought potential customers to the website, they were not impressed and didn’t get the message. They went somewhere else to do business. The web agency in this case was inexperienced and it couldn’t identify the problem correctly, let alone create a solution.
Company B now has a better website. It cost them more money but let’s see what happens. A top web designer will know what a company is all about. They will know how to translate a company’s identity to the internet and do it in a clear effective manner. What this means in reality is that when clients visit Company B’s website they will be impressed and most likely choose it over the competitors. If the web design company did a really good job they will be so impressed they will tell their friend about it and spread the word. There is a saying in business that the best marketing is word of mouth.
Skygate Media is a web agency that knows how to approach the problem of web design for a business. It has a portfolio of some prominent clients and there are many success stories as a result of good web design that brought a company to the next level.
The author name is Jatin Hira, 21 year old. He is a web designer.
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