Step-by-Step Process in SEO |
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SEO campaigns usually follow a strict rule from before the campaign will take place, to the actual campaign, and at the end of the campaign.
Before the Campaign According to many SEO Philippines experts, if the client is knowledgeable about the processes in SEO, the client can then recommend their own preferred keywords which they wanted their website to appear when searched in a search engine. But if a client possesses no knowledge of SEO then SEO specialists are entitled to give their suggestions of the best and relevant keywords to be used for the website. After this, a Keyword Research will then start.
During the Campaign An SEO campaign is divided into two processes, the On-Page SEO and the Off-Page SEO.
On-Page SEO On-Page SEO optimization is the process of improving the website to make it more “search engine friendly”. It usually involves changing the website’s content and even it’s coding.
Off-Page SEO Off-Page SEO, on the other hand, deals with the use of different techniques which aim to improve a website’s relevance and authority in a specific search query. This part of the campaign is also where the bulk of the whole SEO campaign is found.
One method used in off-page SEO is link building, which is still considered as the most effective method used in SEO. It involves using the actual researched keywords as links from other websites.
Quality vs. Quantity The best way to measure a link’s quality is by checking the website’s (from where the link will be placed) Google PR or Google PageRank. Links coming from websites with more than 7 PR are the perfect links, while those with lower than 3 PR are average links. More quality links is better than more average links.
After the Campaign
An SEO campaign usually takes a whole year. After a successful SEO campaign, in which all keywords now places the website in the top 10 SERPs, SEO maintenance would then follow.
SEO maintenance is an important part in an SEO campaign. According to many seo services Philippines experts, this is to assure that their ranking will remain strong. But compared to the actual campaign, SEO maintenance wouldn’t usually involve the kind of intense marketing done at the campaign.
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